.Mobi (WAP) Guidelines
Advertisers should submit all sizes
X-Small
- 96x16 pixels
- 16 color
- <800 bytes
- GIF/JPG/PNG
- Image Alt Text:
- 16 character maximum
- Call-to-Action Text:
- Up to 16 characters including spaces and no special characters
- Click Through URL:
- Click Through URL for Image and Call to Action
- *Optional:
- Third Party Tracking URL
Small
- 112x20 pixels
- 16 color
- <1K
- GIF/JPG/PNG
- Image Alt Text:
- 18 character maximum
- Call-to-Action Text:
- Up to 21 characters including spaces and no special characters
- Click Through URL:
- Click Through URL for Image and Call to Action
- *Optional:
- Third Party Tracking URL
Medium
- 167x30 pixels
- 16 color
- <1K
- GIF/JPG/PNG
- Image Alt Text:
- 21 character maximum
- Call-to-Action Text:
- Up to 21 characters including spaces and no special characters
- Click Through URL:
- Click Through URL for Image and Call to Action
- *Optional:
- Third Party Tracking URL
Large
- 215x34 pixels
- 16 color
- <1K
- GIF/JPG/PNG
- Image Alt Text:
- 32 character maximum
- Call-to-Action Text:
- Up to 32 characters including spaces and no special characters
- Click Through URL:
- Click Through URL for Image and Call to Action
- *Optional:
- Third Party Tracking URL
X-Large
- 305x64 pixels
- 16 color
- <1K
- GIF/JPG/PNG
- Image Alt Text:
- 32 character maximum
- Call-to-Action Text:
- Up to 32 characters including spaces and no special characters
- Click Through URL:
- Click Through URL for Image and Call to Action
- *Optional:
- Third Party Tracking URL
Landing Page Ad Specifications
Jump Page Type
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended
Text with Image Type
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended - WAP 2.0 Specifications
- 96x25 Specifications
- 16 color
- <800 bytes
- GIF/JPG
Click-to-Call
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended
E-mail Opt-In
- Text:
Limited to <1000 bytes (characters)
25-35 words recommended - Email Creative Requirements
- From Address
- From Name
- Email Subject